Two new reality shows are scheduled to air this season hitting the catchy market of marijuana and alcohol. “Weed Wars and Moonshiners” reality shows will be debuting this year. With the success of reality shows such as “Storage Wars”, “Deadliest Catch” and “American Hoggers”, why not have reality shows for drugs and alcohol. TV producers next sectors of the American workforce to hit the spotlight will be pot peddlers and backwoods moonshine makers.
“Weed Wars” is debuting Thursday on the Discovery Channel. The show documents the workings of a booming medical-marijuana dispensary in California. Such ventures are legal in the state, but criminal under federal law. The proprietors cope with business stress by “medicating” with cannabis cookies and different strains of marijuana.
“Moonshiners,” scheduled to air on Dec. 6, goes into the business of illegal liquor in Appalachians. The pilot episode follows a Virginia man as he sets up a secret still, and a state law enforcement officer hunting distillers who supply “nip joints” with mason jars of clear corn whiskey. An opening disclaimer warns, “Moonshining is illegal. Do not attempt any of this at home.”
“Weed Wars” and “Moonshiners” (with theme songs by Snoop Dogg and Steve Earle, respectively) strive for that reality-TV ideal of “inherently interesting and a bit titillating,” according to Nancy Daniels, Discovery’s executive vice president of production and development. Subjects who are “riding on the edge of the law give you what any good show should have, which is drama and stakes,” she said.
In the ratings, Discovery currently trails History Channel, A&E and some other competitors. This year, Discovery has averaged 625,000 prime-time viewers, ages 25 to 54 (the group the network says it is targeting), down slightly from the same period last year, according to Nielsen.